Bottle Openers for the Fifa World CupBottle Openers for the Fifa World Cup
Designed by Martin Bolton 2009-2010

This was a freelance project under contract from a Johannesburg based company which manufactures and sells various types of merchandise from key-chains to baggage items. 

I was asked to develop three different metal bottle openers for the 2010 FIFA World Cup. The client, who usually imported products from China, wanted to have three products which were proudly South African, designed and manufactured in South Africa. The bottle openers were to be as low cost as possible, utilising local materials and production techniques. Two of the three designs made it to production, and were packaged and retailed in licensed FIFA merchandise stores during the 2010 World Cup hosted by South Africa.

Rough design sketches
Design sketches

Digital presentation image

Digital presentation image

Computer rendering the finalised designs


Sample manufacture, and printing R&D with various processes

Sample manufacturing and printing R&D.

Packaging designed for the client
Fifa Packaging